AI Insights · Timothy · June 2025
Top 5 Social Apps Performance on Android in Kenya, Q2 2025
Explore the download, revenue, and active user trends of the top social apps in Kenya for Q2 2025, with insights from Sensor Tower.
This analysis provides an overview of the performance of the top social apps on the Android platform in Kenya during the second quarter of 2025, based on data from Sensor Tower.
Facebook Lite maintained a steady presence with weekly downloads peaking at around 91K in mid-April. However, downloads saw a decline towards the end of the quarter, settling around 50K. Active users fluctuated slightly, starting at 2.1M and ending just above 2M.
TikTok Lite - Save Data & Fast experienced a gradual increase in weekly revenue, reaching approximately $405 by the end of June. Weekly downloads varied, with highs nearing 93K in early April and stabilizing around 50K by the quarter's end. Active users showed a positive trend, rising from 2.8M to nearly 3M.
TikTok - Videos, Shop & LIVE saw a significant increase in weekly revenue, ending the quarter at approximately $17.9K. Downloads were consistent, averaging between 38K and 65K. Active users grew from 5.1M to 5.3M, indicating a solid user base.
Instagram Lite had a varied download trend, with numbers initially around 65K, dropping to 26K, and then climbing back to 51K by the end of June. Active users showed resilience, increasing from 560K to 564K.
Instagram reported a steady revenue stream, peaking at $2.1K in the final week of June. Downloads saw a decline mid-quarter but rebounded to 30K. Active users exhibited growth, moving from 3.6M to 3.7M.
For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.
